In the post World War II America, California began to lead the way with innovative and sustainable architecture, construction, and design. Many iconic structures of that time still remain standing testimonials that a natural balance between man and nature can be achieved. California lacked many natural resources compared to its neighboring states, and as a result was forced to design cities that were efficient as well as cost effective. Los Angeles soon rose to become known as the "city of the future", and continues to set the precedent of progressive energy efficient housing.  

"Sustainable housing is the only foreseeable way for humanity to remain in existence on this planet," says real estate broker Mr. Brain Ades. "That does not always mean erecting wind turbines or installing solar panels. It can be a number of small, intelligent choices to your home that compound into a large return."

Brian Ades is one of many newly emerging "eco-brokers" who specialize in selling and remodeling homes that are more energy efficient in Los Angeles, California. Brian works with many mid-century homes, which are ideal for sustainability since they were originally built to capitalize and work with the natural world. Many of these homes offer clean simplicity, abundant floor space, and ample windows, which work well with the climate and geography of Los Angeles.  

"Eco real estate" allows a buyer more independence and wider range of options when looking for homes, ultimately giving residences the chance to live in a simpler, cleaner, and more comfortable living space. In addition to having a home that runs with less expense, homes equipped with energy efficient methods steadily increase in value over time.

"It is a more involved and responsible way of conducting business," says Brian. "I work closely with buyers to see what they desire in a home. I act as guide to inform them of responsible and advantageous energy alternatives as well as leading them to have a home that works best for them. I help to create tangible monthly savings with healthier choices."

The philosophy behind eco real-estate transcends into a myriad of other avenues as well. Brian has carefully selected Habitat for Humanity as the benefactor for his Participation Drive in Los Angeles, which is an organization that creates safe and affordable homes for those in need. In addition to building responsibly, Brain works to recycle surplus materials as well as unused appliances from other building sites, creating less waste as well as offering resources to those who can use them. This creates a more cost effective operation and translates simply into, more housing for much less money. 

"The word "green" is just semantics. It all ultimately synthesizes down to a personal responsibility and individual choice. It is all about how effectively and intelligently we can utilize the limited resources we are given."