Alan R. Hirsch, M.D., F.A.C.P., a neurologist and psychiatrist, is a nationally recognized smell and taste expert. He has written more than 100 articles on the psychological power of smell, taste and how these senses affect human behavior. Dr. Hirsch has conducted more than 180 studies on sensory phenomena and disorders. Many of these studies have explored how enhancing certain smells and tastes can impact eating patterns, mood, perception and even learning speed. In addition, Dr. Hirsch is currently conducting more than 80 studies on the effects of smell and taste on weight loss, sleep, consumer preferences and sexual habits, among many other topics.www.scienceofsmell.com
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